Pura Vida Miami Announces Strategic Growth Investment from TSG Consumer

Pura Vida Miami (“Pura Vida”), a premium all-day café and lifestyle brand focused on health and wellness, today announced a strategic growth minority investment from TSG Consumer (“TSG”), a leading private equity firm specializing in consumer brands. Co-Founders Omer and Jennifer Horev will retain a majority ownership stake and continue to lead the company as CEO and Chief Brand Officer, respectively. Founded in 2012 by husband-and-wife team Omer and Jennifer Horev, Pura Vida began as a single Miami Beach café inspired by their shared passion for health, wellness, and community. Over the past decade, that vision has grown into a beloved lifestyle brand with over 40 locations across Florida, New York City, and Southern California. Known for its clean, health-forward menu and elevated hospitality, Pura Vida has cultivated a loyal following and a strong sense of community. This partnership will accelerate Pura Vida’s growth while preserving its core values and…