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Aegon Asset Management vs KKR

A side-by-side comparison of Aegon Asset Management and KKR across firm type, scale, strategy, and geography.

Key observations

  • • KKR is the largest by AUM at $640B — 2.23× Aegon Asset Management ($287.5B).
  • • KKR is the most established (founded 1976), 7 years before Aegon Asset Management (1983).
  • • Aegon Asset Management has the broadest mandate — active across 5 asset classes vs 4 for KKR.
  • • All 2 firms invest in Private Equity, Private Credit, Real Estate, +1 more.
  • • Aegon Asset Management is the only one here in Fixed Income.
  • • Each firm is in a different country: Netherlands, United States.
  • • KKR's network is more connected (80/100 vs 0/100), indicating broader relationship diversity.
  • • Overall similarity is 31%, driven by 4 shared asset classes, same AUM band.
31%Similarity score4 shared asset classes · same AUM band
Aegon Asset ManagementKKR
Basics
Firm typeAsset ManagerAsset Manager
CountryNetherlandsUnited States
Founded19831976
Firm age43 yrs50 yrs
RolesGp, Service Provider, AdvisorGp
Scale & AUM
AUM$287.5B$640B
Market positionGiant ($100–500B)Mega ($500B+)
AUM ratio2.2× larger
Strategy & Focus
Investment styleMulti-assetMulti-asset
DiversificationBroadDiversified
Asset classesprivate equity, private credit, real estate, infrastructure, fixed incomeprivate equity, private credit, real estate, infrastructure
Shared asset classes4: private equity, private credit, real estate, infrastructure
Geography
Geographic biasNorth AmericaNorth America
RegionsNorth America, AfghanistanNorth America, Europe, Asia, North America
Shared geographiesNorth America
Team
Total contacts04
Team-to-AUM ratio0.0 per $B0.0 per $B
Network & Relationships
Connectivity0/10080/100
Network strength0/10013/100
Relationships07
Relationship densityNoneModerate
Network maturityNo networkEmerging
Similarity
Overall similarity31%
Asset class overlap80%
Geography overlap25%

Frequently asked

What is the difference between Aegon Asset Management and KKR?

Aegon Asset Management is a asset manager based in Netherlands, while KKR is a asset manager based in United States. This page compares their firm type, assets under management, strategies, and geographic focus.

Which is larger, Aegon Asset Management or KKR?

By reported AUM, KKR is larger ($287.5B vs $640B).

Aegon Asset Management profile →KKR profile →

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